target market
/ˈtɑːrɡɪt ˈmɑːrkɪt/
Meaning
A target market is the specific group of consumers a company wants to sell its products or services to. This group is identified by shared characteristics such as age, income, location, or lifestyle. Defining this audience helps businesses focus their marketing efforts and budget effectively.
Examples
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Our target market consists mainly of young professionals living in urban areas.
Our target market consists mainly of young professionals living in urban areas.
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Before launching the app, we need to clearly define our target market.
Before launching the app, we need to clearly define our target market.
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The new advertising campaign failed because it didn't reach our target market.
The new advertising campaign failed because it didn't reach our target market.
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We are expanding our target market to include retirees who love traveling.
We are expanding our target market to include retirees who love traveling.
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Conducting surveys is a reliable way to understand your target market's needs.
Conducting surveys is a reliable way to understand your target market's needs.
Common Mistakes
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✗ We are selling to our target marketing.
✓ We are selling to our target market.
'Marketing' is the action of promoting products, while 'market' refers to the group of people you are selling to.
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✗ Our target of market is teenagers.
✓ Our target market is teenagers.
'Target market' is a direct compound noun; do not insert prepositions like 'of' between the words.
Related Expressions
Practice
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If you try to sell to everyone, you will fail; you must identify your ___.
💡 The specific group of people most likely to buy your product.
Show answer
target market
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Our primary ___ is tech-savvy college students.
💡 The core group of consumers your business aims to serve.
Show answer
target market