target audience

Meaning

A target audience is the specific group of consumers most likely to want or need a company's products or services. This group is defined by shared characteristics such as age, gender, income, location, interests, or behavior. Identifying this audience helps businesses tailor their marketing campaigns to maximize sales.

Examples

• Our target audience is young professionals aged 25 to 35 who live in urban areas.

  Our target audience is young professionals aged 25 to 35 who live in urban areas.

• The advertisement failed because it did not appeal to our core target audience.

  The advertisement failed because it did not appeal to our core target audience.

• Before launching a product, you must conduct market research to identify your target audience.

  Before launching a product, you must conduct market research to identify your target audience.

• We are adjusting our social media strategy to better reach a younger target audience.

  We are adjusting our social media strategy to better reach a younger target audience.

• The new video game was designed specifically with a casual gaming target audience in mind.

  The new video game was designed specifically with a casual gaming target audience in mind.

Common Mistakes

• ✗ Our target public is elderly people who need home assistance.

  ✓ Our target audience is elderly people who need home assistance.

  'Target public' is a literal translation from other languages (like 'público objetivo' in Spanish). In English business and marketing, the standard term is 'target audience' or 'target market'.

• ✗ We want to sell to everyone, so we don't have a target auditory.

  ✓ We want to sell to everyone, so we don't have a target audience.

  'Auditory' refers to the sense of hearing or an auditorium. The actual group of listeners or potential customers is called an 'audience'.

Related Expressions

Practice

• The marketing team is creating ads specifically designed to attract our ___.

  💡 The specific group of people a product or message is aimed at.

  Show answer

  target audience

• If you try to appeal to everyone, you will end up appealing to no one; define your ___ first.

  💡 Your primary group of potential customers.

  Show answer

  target audience