product range
/ˈprɒdʌkt reɪndʒ/
Meaning
A 'product range' is the complete set of all the products or services that a company produces, distributes, or sells. It represents the variety of options available to their customers. A company might have a wide or limited product range.
Examples
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The company is expanding its product range to include organic foods.
The company is expanding its product range to include organic foods.
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They have a very wide product range, from cheap pens to luxury laptops.
They have a very wide product range, from cheap pens to luxury laptops.
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We decided to simplify our product range and focus on our best sellers.
We decided to simplify our product range and focus on our best sellers.
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You can view our entire product range on our website.
You can view our entire product range on our website.
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Our new product range will be launched next spring.
Our new product range will be launched next spring.
Common Mistakes
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✗ The shop has a big product line up.
✓ The shop has a wide product range.
While 'product line-up' exists, 'product range' is more natural and standard when talking about the variety of products offered. Also, we usually describe a range as 'wide' or 'broad' rather than 'big'.
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✗ They sell a large products range.
✓ They sell a large product range.
In noun-noun modifiers, the first noun ('product') is almost always singular, even if there are many products in that range.
Related Expressions
Practice
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We are adding three new items to our ___ this month.
💡 The full collection of items a company sells.
Show answer
product range
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Customers love this store because of its diverse ___.
💡 The variety of goods available for purchase.
Show answer
product range