product line

Meaning

A 'product line' is a group of related products made by the same company. For example, a makeup brand might have a skincare product line and a cosmetics product line. Companies often expand or change their product lines to attract different customers.

Examples

• The company is launching a new product line of organic teas next month.

  The company is launching a new product line of organic teas next month.

• We need to phase out our older product line because sales are dropping.

  We need to phase out our older product line because sales are dropping.

• Our current product line includes three different models of smartphones.

  Our current product line includes three different models of smartphones.

• They decided to expand their product line to target younger customers.

  They decided to expand their product line to target younger customers.

• Is the new software part of your existing product line or a separate service?

  Is the new software part of your existing product line or a separate service?

Common Mistakes

• ✗ We are selling a new line of product.

  ✓ We are selling a new product line.

  'Product line' is the standard compound noun. We use the singular noun 'product' as a modifier before 'line'.

• ✗ Our products line is very successful.

  ✓ Our product line is very successful.

  In compound nouns, the first noun acting as an adjective is almost always singular: 'product line', not 'products line'.

Related Expressions

Practice

• Apple is known for its high-quality ___ of computers and tablets.

  💡 A group of related products.

  Show answer

  product line

• We are planning to expand our ___ next year to include children's shoes.

  💡 The range of products we make.

  Show answer

  product line