product development
/ˈprɒdʌkt dɪˈveləpmənt/
Meaning
This term refers to the entire process of bringing a new product to market or improving an existing one. It includes brainstorming ideas, designing, testing, and preparing the product for customers. It is a neutral, standard term used in manufacturing, technology, and general business.
Examples
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The company is investing a lot of money in new product development.
The company is investing a lot of money in new product development.
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Our product development team is working on a new mobile app.
Our product development team is working on a new mobile app.
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Product development can take several months or even years.
Product development can take several months or even years.
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He has a lot of experience in software product development.
He has a lot of experience in software product development.
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Good market research is essential before starting product development.
Good market research is essential before starting product development.
Common Mistakes
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✗ They are working on the product develop.
✓ They are working on product development.
"Develop" is a verb. We must use the noun form "development" to describe the process.
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✗ Our company has a fast products development.
✓ Our company has fast product development.
In compound nouns, the first noun ("product") is almost always singular, and "development" is uncountable here, so the article "a" is incorrect.
Related Expressions
Practice
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She is the director of ___ and oversees all new designs.
💡 The process of creating new goods.
Show answer
product development
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The company spent millions on ___ to create their latest smartphone.
💡 The creation and improvement of products.
Show answer
product development