launch a product

Meaning

To "launch a product" means to officially introduce a new item, service, or software to the public or the market for sale. It involves marketing, public relations, and sales efforts to ensure a successful start. It is a very common expression in business, tech, and everyday discussions about new releases.

Examples

• The tech company plans to launch a product that uses advanced AI next quarter.

  The tech company plans to launch a product that uses advanced AI next quarter.

• They spent millions of dollars on advertising to launch their new skincare product.

  They spent millions of dollars on advertising to launch their new skincare product.

• Before you launch a product, it is crucial to conduct thorough market research.

  Before you launch a product, it is crucial to conduct thorough market research.

• Our team is working overtime to prepare for the upcoming event where we launch our product.

  Our team is working overtime to prepare for the upcoming event where we launch our product.

• A successful campaign is necessary to launch a product in a highly competitive market.

  A successful campaign is necessary to launch a product in a highly competitive market.

Common Mistakes

• ✗ We are going to open a new product next month.

  ✓ We are going to launch a new product next month.

  You "open" a shop or a package, but you "launch" or "introduce" a product to the market.

• ✗ They started a product last week and sold out instantly.

  ✓ They launched a product last week and sold out instantly.

  While "start" is generic, "launch" is the precise collocation used for releasing new products.

Related Expressions

Practice

• The startup is planning to ___ next month to solve commute issues.

  💡 Release a new item/service to the market.

  Show answer

  launch a product

• It takes months of preparation to successfully ___ in the tech industry.

  💡 Introduce a new software or hardware to users.

  Show answer

  launch a product