generate new leads

Meaning

This phrase means to attract and identify potential customers who have shown interest in a company's products or services. It is a fundamental concept in sales and marketing, focusing on the initial stage of finding prospects to convert into paying clients. The tone is active and commercially oriented.

Examples

• Attending industry conferences is a highly effective way to generate new leads.

  Attending industry conferences is a highly effective way to generate new leads.

• Our marketing team launched a targeted social media campaign to generate new leads.

  Our marketing team launched a targeted social media campaign to generate new leads.

• We need to find creative strategies to generate new leads without spending too much money.

  We need to find creative strategies to generate new leads without spending too much money.

• Offering a free e-book on our website helped us generate new leads last quarter.

  Offering a free e-book on our website helped us generate new leads last quarter.

• The sales team is struggling to generate new leads because of the recent market slowdown.

  The sales team is struggling to generate new leads because of the recent market slowdown.

Common Mistakes

• ✗ We need to make new leads for our business.

  ✓ We need to generate new leads for our business.

  'Make' is too generic and unnatural here. 'Generate' is the standard business collocation for creating interest or finding prospects.

• ✗ Our goal is to generate new leadings this month.

  ✓ Our goal is to generate new leads this month.

  'Lead' is the correct noun for a potential customer in sales terminology, not 'leading'.

Related Expressions

Practice

• The marketing team is using email outreach to ___.

  💡 Find potential customers who might buy.

  Show answer

  generate new leads

• If we don't ___ soon, our sales numbers will drop next quarter.

  💡 Attract prospective clients to the sales pipeline.

  Show answer

  generate new leads