acquire new clients

Meaning

This phrase means to obtain or win new customers or business accounts through marketing, networking, or sales efforts. It is a formal yet common term used in business development and corporate strategy. The tone is professional, strategic, and growth-oriented.

Examples

• Our primary goal this quarter is to acquire new clients in the technology sector.

  Our primary goal this quarter is to acquire new clients in the technology sector.

• We launched a targeted LinkedIn campaign specifically designed to acquire new clients.

  We launched a targeted LinkedIn campaign specifically designed to acquire new clients.

• It is often more expensive to acquire new clients than to retain existing ones.

  It is often more expensive to acquire new clients than to retain existing ones.

• Attending industry conferences is an excellent way to network and acquire new clients.

  Attending industry conferences is an excellent way to network and acquire new clients.

• The sales team has been working overtime to acquire new clients before the fiscal year ends.

  The sales team has been working overtime to acquire new clients before the fiscal year ends.

Common Mistakes

• ✗ We need to require new clients this month to hit our targets.

  ✓ We need to acquire new clients this month to hit our targets.

  'Require' means to need or demand, whereas 'acquire' means to gain or obtain.

• ✗ The marketing strategy succeeded to acquire new clients.

  ✓ The marketing strategy succeeded in acquiring new clients.

  In English, the verb 'succeed' is followed by the preposition 'in' and a gerund (-ing form), not a infinitive verb.

Related Expressions

Practice

• Our cold-calling campaign helped us ___ last month.

  💡 Get new business accounts.

  Show answer

  acquire new clients

• The agency is looking for innovative ways to ___ in the European market.

  💡 Win over new customers.

  Show answer

  acquire new clients