special offer

Meaning

A special offer is a temporary reduction in price, a promotion, or a free gift provided to customers to encourage sales. It is widely used in marketing, retail, and sales pitches to create a sense of urgency. The tone is inviting, commercial, and neutral.

Examples

• This special offer is only valid until the end of the week.

  This special offer is only valid until the end of the week.

• We are running a special offer for first-time buyers on our website.

  We are running a special offer for first-time buyers on our website.

• Make sure you take advantage of our special offer before it expires.

  Make sure you take advantage of our special offer before it expires.

• I received an email about a special offer on their new software package.

  I received an email about a special offer on their new software package.

• Is the discount part of a special offer, or is it a permanent price drop?

  Is the discount part of a special offer, or is it a permanent price drop?

Common Mistakes

• ✗ They are making a special offer this month.

  ✓ They are running a special offer this month.

  In business contexts, we usually 'run', 'have', or 'introduce' a special offer, not 'make' one.

• ✗ I bought this because of the offer special.

  ✓ I bought this because of the special offer.

  Adjectives in English go before the noun they modify, so 'special' must come before 'offer'.

Related Expressions

Practice

• Don't miss out on our ___: buy one, get one free!

  💡 A marketing term for a temporary promotional deal.

  Show answer

  special offer

• The marketing team is planning a ___ to boost sales this quarter.

  💡 A temporary promotion or discount used to attract customers.

  Show answer

  special offer