share of the market

Meaning

The percentage of total sales in an industry generated by a particular company. It represents how dominant a company is compared to its competitors.

Examples

• Our main goal this fiscal year is to increase our share of the market by five percent.

  Our main goal this fiscal year is to increase our share of the market by five percent.

• The new startup quickly captured a significant share of the market with its low-cost subscription model.

  The new startup quickly captured a significant share of the market with its low-cost subscription model.

• As more competitors entered the industry, our share of the market began to shrink.

  As more competitors entered the industry, our share of the market began to shrink.

• They dominate the smartphone industry with a massive share of the market.

  They dominate the smartphone industry with a massive share of the market.

• To protect our share of the market, we need to invest more heavily in product innovation.

  To protect our share of the market, we need to invest more heavily in product innovation.

Common Mistakes

• ✗ We have a big portion of the market sales.

  ✓ We have a big share of the market.

  While 'portion' is grammatically correct, 'share of the market' (or 'market share') is the standard business collocation.

• ✗ Our share of market is growing rapidly.

  ✓ Our share of the market is growing rapidly.

  When using the full phrase, you must include the definite article 'the' before 'market'.

Related Expressions

Practice

• If we launch this new app, we can capture a larger ___.

  💡 The percentage of industry sales we control.

  Show answer

  share of the market

• The merger helped both companies secure a dominant ___.

  💡 Their combined portion of total sales in the industry.

  Show answer

  share of the market