sales target

Meaning

A sales target is a specific goal or quota set for a salesperson or a sales team to achieve within a given timeframe, such as a month or quarter. It is standard business terminology used globally in retail, corporate, and startup environments.

Examples

• The team worked incredibly hard to hit their quarterly sales target.

  The team worked incredibly hard to hit their quarterly sales target.

• If we don't meet our sales target this month, we won't get our bonuses.

  If we don't meet our sales target this month, we won't get our bonuses.

• Management decided to raise the sales target for the next fiscal year.

  Management decided to raise the sales target for the next fiscal year.

• She is confident that she will reach her sales target by Friday.

  She is confident that she will reach her sales target by Friday.

• Setting an unrealistic sales target can demotivate the entire team.

  Setting an unrealistic sales target can demotivate the entire team.

Common Mistakes

• ✗ We need to win our sales target this month.

  ✓ We need to hit our sales target this month.

  You do not 'win' a target. Standard collocations in business English are 'hit', 'reach', or 'meet' a target.

• ✗ Our sales target is very high to get.

  ✓ Our sales target is very hard to achieve.

  We 'achieve', 'reach', or 'meet' a target, rather than 'getting' it.

Related Expressions

Practice

• The manager was thrilled when the team managed to hit their monthly ___.

  💡 A specific sales goal.

  Show answer

  sales target

• We need to increase our efforts if we want to reach our ___.

  💡 The revenue or unit goal set for the team.

  Show answer

  sales target