sales presentation

Meaning

A sales presentation is a formal talk or slide show where a salesperson shows a product or service to a potential customer. The goal is to persuade the customer to buy what is being offered.

Examples

• I need to prepare a sales presentation for our new client meeting on Tuesday.

  I need to prepare a sales presentation for our new client meeting on Tuesday.

• Her sales presentation was so convincing that the client signed the contract immediately.

  Her sales presentation was so convincing that the client signed the contract immediately.

• We should include some charts and customer reviews in our sales presentation.

  We should include some charts and customer reviews in our sales presentation.

• He practiced his sales presentation in front of the mirror three times.

  He practiced his sales presentation in front of the mirror three times.

• The team spent all night designing the slides for the big sales presentation.

  The team spent all night designing the slides for the big sales presentation.

Common Mistakes

• ✗ I have to make a sale presentation tomorrow.

  ✓ I have to make a sales presentation tomorrow.

  The modifier is plural 'sales' (with an 's'), not 'sale'. It is always a 'sales presentation' or 'sales pitch'.

• ✗ She did a very good sales exposition to the client.

  ✓ She gave a very good sales presentation to the client.

  'Exposition' is too formal and usually refers to a large public exhibition. In business, we use 'presentation' or 'pitch'.

Related Expressions

Practice

• Our team is working on a ___ to show the new software to the client.

  💡 A formal talk to convince a customer to buy something.

  Show answer

  sales presentation

• Make sure your ___ is clear, short, and focuses on the client's needs.

  💡 A slide show or pitch used by salespeople.

  Show answer

  sales presentation