sales performance

/seɪlz pəˈfɔːm(ə)ns/

Meaning

This term refers to the measure of how many products or services a company or salesperson sells over a specific period. It helps businesses understand if they are meeting their financial goals and which team members are doing well. It is a neutral, standard professional term used in meetings and performance reviews.

Examples

  • Our sales performance improved significantly in the second quarter of the year.

    Our sales performance improved significantly in the second quarter of the year.

  • The manager presented a detailed report on the team's sales performance.

    The manager presented a detailed report on the team's sales performance.

  • We need to analyze our sales performance to see which products are most popular.

    We need to analyze our sales performance to see which products are most popular.

  • Her excellent sales performance earned her the Employee of the Month award.

    Her excellent sales performance earned her the Employee of the Month award.

  • Regular training sessions can help boost the overall sales performance of the staff.

    Regular training sessions can help boost the overall sales performance of the staff.

Common Mistakes

  • ✗ We need to increase our sales perform.

    ✓ We need to increase our sales performance.

    "Perform" is a verb, but we need the noun "performance" here to describe the overall result of selling activities.

  • ✗ The company has a high sales performance.

    ✓ The company has strong sales performance.

    We typically describe performance as "strong," "weak," "good," or "poor" rather than using "high" or "low."

Related Expressions

sales targets sales figures revenue growth

Practice

  • The board of directors was very pleased with our outstanding ___ this quarter.

    💡 The measure of how well the company sold its products.

    Show answer

    sales performance

  • If we want to improve our ___, we need to train our new staff better.

    💡 The results of our selling activities.

    Show answer

    sales performance