sales performance
/seɪlz pəˈfɔːm(ə)ns/
Meaning
This term refers to the measure of how many products or services a company or salesperson sells over a specific period. It helps businesses understand if they are meeting their financial goals and which team members are doing well. It is a neutral, standard professional term used in meetings and performance reviews.
Examples
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Our sales performance improved significantly in the second quarter of the year.
Our sales performance improved significantly in the second quarter of the year.
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The manager presented a detailed report on the team's sales performance.
The manager presented a detailed report on the team's sales performance.
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We need to analyze our sales performance to see which products are most popular.
We need to analyze our sales performance to see which products are most popular.
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Her excellent sales performance earned her the Employee of the Month award.
Her excellent sales performance earned her the Employee of the Month award.
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Regular training sessions can help boost the overall sales performance of the staff.
Regular training sessions can help boost the overall sales performance of the staff.
Common Mistakes
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✗ We need to increase our sales perform.
✓ We need to increase our sales performance.
"Perform" is a verb, but we need the noun "performance" here to describe the overall result of selling activities.
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✗ The company has a high sales performance.
✓ The company has strong sales performance.
We typically describe performance as "strong," "weak," "good," or "poor" rather than using "high" or "low."
Related Expressions
Practice
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The board of directors was very pleased with our outstanding ___ this quarter.
💡 The measure of how well the company sold its products.
Show answer
sales performance
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If we want to improve our ___, we need to train our new staff better.
💡 The results of our selling activities.
Show answer
sales performance