sales growth
/seɪlz ɡroʊθ/
Meaning
This phrase refers to the increase in sales over a specific period. It is used to measure how fast a company is expanding its business and increasing its revenue. It is a key metric discussed in business reports and meetings.
Examples
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Our company reported a 10% sales growth this quarter.
Our company reported a 10% sales growth this quarter.
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High sales growth usually leads to higher profits.
High sales growth usually leads to higher profits.
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The marketing team is responsible for driving sales growth.
The marketing team is responsible for driving sales growth.
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We need a new strategy to maintain our sales growth next year.
We need a new strategy to maintain our sales growth next year.
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The investors were very happy with the consistent sales growth.
The investors were very happy with the consistent sales growth.
Common Mistakes
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✗ We had a big sales grow this year.
✓ We had big sales growth this year.
'Grow' is a verb. In this noun phrase context, the noun form 'growth' must be used.
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✗ The company wants to increase its growth of sales.
✓ The company wants to increase its sales growth.
While grammatically possible, 'sales growth' is the standard compound noun used in business English.
Related Expressions
Practice
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The manager presented a chart showing our strong ___ over the last six months.
💡 The increase in sales.
Show answer
sales growth
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New marketing campaigns are essential for achieving long-term ___.
💡 Two words starting with s and g.
Show answer
sales growth