quiet luxury
/ˈkwaɪ.ət ˈlʌk.ʃər.i/
Meaning
This phrase refers to a style of living or dressing characterized by understated elegance, high-quality materials, and a complete lack of obvious brand logos. It represents wealth that does not need to show off or shout for attention. The term gained massive popularity on social media to describe minimalist, timeless aesthetics.
Examples
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Her wardrobe is the perfect example of quiet luxury, featuring cashmere sweaters with no visible logos.
Her wardrobe is the perfect example of quiet luxury, featuring cashmere sweaters with no visible logos.
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Many wealthy people prefer quiet luxury over flashy designer brands to maintain their privacy.
Many wealthy people prefer quiet luxury over flashy designer brands to maintain their privacy.
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The hotel's design embodies quiet luxury with its simple lines and incredibly high-end materials.
The hotel's design embodies quiet luxury with its simple lines and incredibly high-end materials.
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He opted for a quiet luxury aesthetic, choosing a bespoke wool coat instead of a branded jacket.
He opted for a quiet luxury aesthetic, choosing a bespoke wool coat instead of a branded jacket.
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Social media is currently obsessed with quiet luxury and the 'old money' aesthetic.
Social media is currently obsessed with quiet luxury and the 'old money' aesthetic.
Common Mistakes
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✗ She bought a quiet luxury bag with a huge logo.
✓ She bought a quiet luxury bag with no visible branding.
Quiet luxury specifically excludes flashy logos or obvious branding. If it has a prominent logo, it is 'loud luxury' instead.
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✗ I love wearing quiet luxuries.
✓ I love the quiet luxury aesthetic.
'Quiet luxury' is an uncountable noun phrase or adjective describing a style concept. We do not pluralize it as 'luxuries' in this context.
Related Expressions
Practice
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Instead of wearing shirts with giant brand names, he prefers the subtle style of ___.
💡 Understated wealth without logos.
Show answer
quiet luxury
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That high-end, logo-free trench coat is a great example of ___.
💡 Two words. It refers to subtle, expensive fashion.
Show answer
quiet luxury