quid pro quo
/ˌkwɪd.prəʊˈkwəʊ/
Meaning
This term refers to a favor or advantage granted in return for something else. In business and legal contexts, it describes a reciprocal agreement where one party provides a service or product on the condition of receiving something of equal value. While often neutral, it can sometimes carry a slightly negative connotation of transactional deal-making.
Examples
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The partnership was built on a quid pro quo: we shared our technology, and they provided market access.
The partnership was built on a quid pro quo: we shared our technology, and they provided market access.
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They offered us a discount as a quid pro quo for signing a long-term contract.
They offered us a discount as a quid pro quo for signing a long-term contract.
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In politics, campaign contributions are often viewed as a quid pro quo for future political favors.
In politics, campaign contributions are often viewed as a quid pro quo for future political favors.
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We need to establish a clear quid pro quo before sharing our proprietary customer data.
We need to establish a clear quid pro quo before sharing our proprietary customer data.
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The agreement wasn't a donation; it was a quid pro quo that benefited both organizations.
The agreement wasn't a donation; it was a quid pro quo that benefited both organizations.
Common Mistakes
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✗ We did a quid pro quo agreement.
✓ We made a quid pro quo agreement.
We typically 'make' or 'have' an agreement, or describe the relationship 'as a quid pro quo' rather than using 'do'.
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✗ They gave us a discount in quid pro quo for our loyalty.
✓ They gave us a discount as a quid pro quo for our loyalty.
Use the preposition 'as' before 'a quid pro quo' to show the purpose of the action.
Related Expressions
Practice
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The investment was not a charity donation; it was a clear ___ for equity in the startup.
💡 A favor or advantage given in return for something else.
Show answer
quid pro quo
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If we help them with their marketing campaign, what is the ___ for us?
💡 The reciprocal benefit we will receive.
Show answer
quid pro quo