profitable venture

Meaning

A business project, commercial enterprise, or startup that successfully generates a financial gain or profit. It is a formal yet common collocation used to evaluate the commercial success of new business initiatives.

Examples

• Their new e-commerce startup quickly turned into a highly profitable venture.

  Their new e-commerce startup quickly turned into a highly profitable venture.

• The board is skeptical about whether this expansion will be a profitable venture.

  The board is skeptical about whether this expansion will be a profitable venture.

• After years of research, their green energy project became a profitable venture.

  After years of research, their green energy project became a profitable venture.

• Investing in real estate has proven to be a profitable venture for many local entrepreneurs.

  Investing in real estate has proven to be a profitable venture for many local entrepreneurs.

• They decided to close down the division because it was no longer a profitable venture.

  They decided to close down the division because it was no longer a profitable venture.

Common Mistakes

• ✗ They started a profit venture last year.

  ✓ They started a profitable venture last year.

  Use the adjective 'profitable' to describe the noun 'venture', not the noun 'profit'.

• ✗ Our new business is a profitable adventure.

  ✓ Our new business is a profitable venture.

  'Adventure' implies an exciting or risky journey. 'Venture' specifically refers to a business or commercial enterprise involving risk.

Related Expressions

Practice

• The partnership with the tech firm turned out to be a very ___.

  💡 A business project that makes a lot of money.

  Show answer

  profitable venture

• They are looking for investors to turn this prototype into a ___.

  💡 A financially successful commercial project.

  Show answer

  profitable venture