product quality
/ˈprɒd.ʌkt ˈkwɒl.ɪ.ti/
Meaning
This term refers to how good a product is and how well it performs its intended function. It measures whether a product meets customer expectations, lasts a long time, and is free of defects. Maintaining high quality is essential for business success.
Examples
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The company is famous for its high product quality and excellent service.
The company is famous for its high product quality and excellent service.
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We had to change suppliers because we noticed a drop in product quality.
We had to change suppliers because we noticed a drop in product quality.
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Our main goal this year is to improve our overall product quality.
Our main goal this year is to improve our overall product quality.
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Customers are willing to pay more if they know the product quality is high.
Customers are willing to pay more if they know the product quality is high.
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The quality control team is responsible for checking product quality.
The quality control team is responsible for checking product quality.
Common Mistakes
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✗ They sell products of high quality.
✓ They sell high-quality products.
While 'of high quality' is grammatically correct, it sounds overly formal and stiff. Native speakers prefer using 'high-quality' as a compound adjective before the noun, or talking about 'product quality' directly.
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✗ We must improve the quality of our products quality.
✓ We must improve our product quality.
This is redundant. Use either 'the quality of our products' or the compound noun 'product quality,' but do not mix them together.
Related Expressions
Practice
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If we lower our prices, we might hurt our ___.
💡 How good or reliable our items are.
Show answer
product quality
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The manager is responsible for maintaining high ___ across all departments.
💡 The standard of the goods we sell.
Show answer
product quality