product launch

Meaning

A product launch is the planned introduction of a new product to the market. It involves coordinated marketing, sales, and public relations efforts to ensure the product gets noticed and purchased. It is a very common, neutral business term.

Examples

• The company delayed the product launch due to unexpected software bugs.

  The company delayed the product launch due to unexpected software bugs.

• We are planning a massive product launch for our new electric vehicle.

  We are planning a massive product launch for our new electric vehicle.

• The success of the product launch depends on our social media campaign.

  The success of the product launch depends on our social media campaign.

• She was put in charge of coordinating the upcoming product launch.

  She was put in charge of coordinating the upcoming product launch.

• After a successful product launch, sales exceeded all our expectations.

  After a successful product launch, sales exceeded all our expectations.

Common Mistakes

• ✗ The company will launch a new product launch next month.

  ✓ The company will launch a new product next month.

  Using 'launch' as both a verb and a noun in the same phrase is redundant. Either 'launch a product' or 'have a product launch'.

• ✗ Everyone was busy preparing the product launch.

  ✓ Everyone was busy preparing for the product launch.

  You prepare 'for' an event like a launch. Preparing the product itself means making the item, while preparing 'for' the launch means organizing the release.

Related Expressions

Practice

• The marketing team is working late to prepare for next week's ___.

  💡 The debut of a new item on the market.

  Show answer

  product launch

• If the ___ goes well, we should see a huge spike in revenue.

  💡 The official release event of a new product.

  Show answer

  product launch