product launch date

Meaning

This phrase refers to the specific day a company plans to introduce and start selling a new product to the public. It is a critical milestone in project management, marketing, and sales planning.

Examples

• We need to finalize the marketing plan before the product launch date.

  We need to finalize the marketing plan before the product launch date.

• Due to some technical issues, we have to delay our product launch date by two weeks.

  Due to some technical issues, we have to delay our product launch date by two weeks.

• The product launch date is set for the first of October.

  The product launch date is set for the first of October.

• Everyone is working overtime to make sure we meet the product launch date.

  Everyone is working overtime to make sure we meet the product launch date.

• They announced the official product launch date during yesterday's press conference.

  They announced the official product launch date during yesterday's press conference.

Common Mistakes

• ✗ The product presentation date is next Tuesday.

  ✓ The product launch date is next Tuesday.

  While 'presentation' makes sense, 'launch date' is the standard industry term for when a product is actually released to the market.

• ✗ We are preparing for the product lunch date.

  ✓ We are preparing for the product launch date.

  'Lunch' (a midday meal) is a common spelling mistake for 'launch' (releasing a product).

Related Expressions

Practice

• Do we have a firm ___ for the new software yet?

  💡 The day the new item goes on sale.

  Show answer

  product launch date

• The marketing campaign must start one month before the ___.

  💡 The official day the product is released.

  Show answer

  product launch date