product feature

Meaning

A product feature is a specific characteristic, function, or capability of an item being sold. It describes what the product can do or what it looks like, such as battery life, waterproof material, or a touch screen. In business, it is crucial to explain features in a way that highlights their benefits to the buyer.

Examples

• The most popular product feature of this smartphone is its long battery life.

  The most popular product feature of this smartphone is its long battery life.

• Our design team is working on a new product feature for the next model.

  Our design team is working on a new product feature for the next model.

• You should highlight this product feature during your sales presentation.

  You should highlight this product feature during your sales presentation.

• The user manual explains how to set up every single product feature.

  The user manual explains how to set up every single product feature.

• We removed a complicated product feature to make the software easier to use.

  We removed a complicated product feature to make the software easier to use.

Common Mistakes

• ✗ The customer asked about the product benefits and product characters.

  ✓ The customer asked about the product benefits and product features.

  Use 'features' to describe the characteristics or functions of a product; 'characters' refers to people in a story or symbols.

• ✗ This product feature helps for saving time.

  ✓ This product feature helps to save time.

  Use 'helps to save' or 'helps save' instead of 'helps for saving' to describe the function.

Related Expressions

Practice

• The waterproof casing is a very useful ___ for outdoor workers.

  💡 A specific characteristic or function of an item.

  Show answer

  product feature

• We need to list every ___ on the back of the packaging.

  💡 A detail or capability of the item.

  Show answer

  product feature