precipitate a decline
/prɪˈsɪpɪteɪt ə dɪˈklaɪn/
Meaning
To cause a sudden, rapid, or premature drop in value, quality, performance, or market share. It suggests that a specific event acted as a catalyst for a downward trend.
Examples
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The introduction of cheaper alternatives helped precipitate a decline in our sales.
The introduction of cheaper alternatives helped precipitate a decline in our sales.
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Bad publicity can quickly precipitate a decline in stock value.
Bad publicity can quickly precipitate a decline in stock value.
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A lack of innovation will eventually precipitate a decline in market share.
A lack of innovation will eventually precipitate a decline in market share.
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The sudden policy change is expected to precipitate a decline in foreign investment.
The sudden policy change is expected to precipitate a decline in foreign investment.
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Several poor strategic decisions combined to precipitate a decline in company morale.
Several poor strategic decisions combined to precipitate a decline in company morale.
Common Mistakes
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✗ The bad news precipitated a decline of the stock prices.
✓ The bad news precipitated a decline in stock prices.
Use the preposition 'in' to specify what is decreasing (e.g., 'a decline in sales' or 'a decline in performance').
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✗ We want to precipitate a decline of our costs.
✓ We want to bring about a reduction in our costs.
Precipitate a decline has a strong negative connotation, usually referring to undesirable drops (like sales, morale, or quality). It is not used for intentional positive reductions like cutting costs.
Related Expressions
Practice
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Failing to update our software could ___ in user engagement.
💡 cause a sudden drop
Show answer
precipitate a decline
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The sudden departure of key developers may ___ in product quality.
💡 trigger a rapid drop
Show answer
precipitate a decline