media frenzy

Meaning

Describes a state of intense, chaotic, and often sensationalized coverage of an event or individual by news outlets and social media. It implies that journalists and the public are reacting with excessive excitement, crowding out other news and sometimes invading the privacy of those involved.

Examples

• The sudden announcement of the celebrity couple's divorce sparked an immediate media frenzy.

  The sudden announcement of the celebrity couple's divorce sparked an immediate media frenzy.

• The trial of the high-profile politician took place amidst an unprecedented media frenzy.

  The trial of the high-profile politician took place amidst an unprecedented media frenzy.

• PR professionals were hired to manage the media frenzy surrounding the product launch.

  PR professionals were hired to manage the media frenzy surrounding the product launch.

• She chose to leave the country temporarily to escape the suffocating media frenzy.

  She chose to leave the country temporarily to escape the suffocating media frenzy.

• The arrival of the royal baby triggered a massive media frenzy outside the hospital.

  The arrival of the royal baby triggered a massive media frenzy outside the hospital.

Common Mistakes

• ✗ The news made a big media frenzy.

  ✓ The news sparked a media frenzy.

  We 'spark', 'trigger', or 'create' a media frenzy, rather than 'make' it.

• ✗ There was a media frenzy of reporters.

  ✓ There was a media frenzy outside the courthouse.

  'Media frenzy' already implies the presence of reporters; saying 'frenzy of reporters' is redundant.

Related Expressions

Practice

• The actor's unexpected appearance at the local diner caused a temporary ___.

  💡 Wild and intense press coverage.

  Show answer

  media frenzy

• To avoid a ___, the company released the controversial report late on a Friday evening.

  💡 A chaotic rush of news coverage.

  Show answer

  media frenzy