market research

Meaning

The action or activity of gathering information about consumers' needs, preferences, and buying habits. Businesses do this before launching a new product or service to ensure there is active demand.

Examples

• We need to do some market research before we launch this new app.

  We need to do some market research before we launch this new app.

• According to our recent market research, customers prefer eco-friendly packaging.

  According to our recent market research, customers prefer eco-friendly packaging.

• They spent thousands of dollars on market research but still failed to sell the product.

  They spent thousands of dollars on market research but still failed to sell the product.

• Our marketing team is busy conducting market research on Gen Z shopping habits.

  Our marketing team is busy conducting market research on Gen Z shopping habits.

• Good market research helps companies avoid costly mistakes.

  Good market research helps companies avoid costly mistakes.

Common Mistakes

• ✗ We did a market research last month.

  ✓ We did some market research last month.

  'Research' is an uncountable noun, so you cannot use the indefinite article 'a' with it. Use 'some' or the verb 'conduct' instead.

• ✗ They are making market research to find new customers.

  ✓ They are doing market research to find new customers.

  We 'do' or 'conduct' market research; we do not 'make' it.

Related Expressions

Practice

• Before launching the product, we must conduct thorough ___ to see if people will buy it.

  💡 Gathering info on consumer needs.

  Show answer

  market research

• Our ___ shows that younger users prefer video content over text.

  💡 Data gathered about target customers.

  Show answer

  market research