market leader

Meaning

A market leader is a company, brand, or product that has the largest market share in its industry. It typically influences the market price, product developments, and promotional activities. Other competitors often look to the market leader to see what strategies are successful.

Examples

• Apple has been the market leader in the premium smartphone industry for years.

  Apple has been the market leader in the premium smartphone industry for years.

• Our goal is to become the market leader in eco-friendly packaging.

  Our goal is to become the market leader in eco-friendly packaging.

• As the market leader, we have to constantly innovate to stay ahead.

  As the market leader, we have to constantly innovate to stay ahead.

• The market leader recently lowered its prices, forcing us to do the same.

  The market leader recently lowered its prices, forcing us to do the same.

• To challenge the current market leader, we need a unique value proposition.

  To challenge the current market leader, we need a unique value proposition.

Common Mistakes

• ✗ They are the boss of the market.

  ✓ They are the market leader.

  'Boss of the market' is a literal translation from other languages. In professional English, the standard term is 'market leader'.

• ✗ We want to be the leading of the market.

  ✓ We want to be the market leader.

  'Leading of the market' is grammatically incorrect. Use the compound noun 'market leader' or the adjective phrase 'leading company in the market'.

Related Expressions

Practice

• It's difficult for small startups to compete directly with the ___.

  💡 The company with the largest sales volume or share in an industry.

  Show answer

  market leader

• Our company is currently the ___ in domestic shipping services.

  💡 The dominant player in a specific business sector.

  Show answer

  market leader