lucrative deal
/ˈluːkrətɪv diːl/
Meaning
This collocation describes a business agreement, contract, or transaction that is highly profitable or produces a great deal of money. It is commonly used in corporate negotiations, sports contracts, and entrepreneurial discussions. The tone is positive, professional, and opportunistic.
Examples
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The merger turned out to be an incredibly lucrative deal for both corporations.
The merger turned out to be an incredibly lucrative deal for both corporations.
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After months of negotiation, the startup signed a lucrative deal with a major tech giant.
After months of negotiation, the startup signed a lucrative deal with a major tech giant.
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He walked away from a lucrative deal because the ethical terms did not align with his values.
He walked away from a lucrative deal because the ethical terms did not align with his values.
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Securing this lucrative deal will guarantee our company's financial growth for the next decade.
Securing this lucrative deal will guarantee our company's financial growth for the next decade.
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The athlete signed a lucrative deal with a global sportswear brand worth millions.
The athlete signed a lucrative deal with a global sportswear brand worth millions.
Common Mistakes
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✗ They signed a very profit deal last week.
✓ They signed a very lucrative deal last week.
'Profit' is a noun. To describe a deal that brings in a lot of money, use the adjective 'lucrative' or 'profitable.'
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✗ The partnership was a highly luxury deal for the firm.
✓ The partnership was a highly lucrative deal for the firm.
'Luxury' refers to high quality or expensive comfort, whereas 'lucrative' specifically means generating high monetary profit.
Related Expressions
Practice
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Our sales team is working hard to close a ___ with a European distributor.
💡 A highly profitable agreement.
Show answer
lucrative deal
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Although it was a ___, she rejected it to maintain her creative independence.
💡 A contract that would make her a lot of money.
Show answer
lucrative deal