launch a campaign

Meaning

To start a planned, organized series of activities to achieve a specific goal, typically in marketing, advertising, or politics. It implies a formal, well-prepared kickoff of a project.

Examples

• The marketing team plans to launch a campaign for the new software next month.

  The marketing team plans to launch a campaign for the new software next month.

• We launched a social media campaign that increased our website traffic by fifty percent.

  We launched a social media campaign that increased our website traffic by fifty percent.

• Before we launch a campaign, we need to define our target audience clearly.

  Before we launch a campaign, we need to define our target audience clearly.

• They are preparing to launch a massive advertising campaign across Europe.

  They are preparing to launch a massive advertising campaign across Europe.

• Our company is about to launch a campaign to promote eco-friendly office habits.

  Our company is about to launch a campaign to promote eco-friendly office habits.

Common Mistakes

• ✗ We will open a campaign next week.

  ✓ We will launch a campaign next week.

  In English, we 'launch' or 'run' a campaign. We do not 'open' or 'start up' a campaign in professional contexts.

• ✗ The company made a campaign to boost sales.

  ✓ The company launched a campaign to boost sales.

  'Make' is too generic and incorrect here. 'Launch' is the precise business collocation for initiating a structured campaign.

Related Expressions

Practice

• Our main goal this quarter is to ___ to attract younger customers.

  💡 Start an organized marketing effort.

  Show answer

  launch a campaign

• We spent three months planning before we finally decided to ___.

  💡 Kick off the promotional drive.

  Show answer

  launch the campaign