keep pace with

Meaning

To move, develop, or progress at the same speed as something else. In a professional context, it often refers to a company keeping up with market trends, technological advances, or competitors.

Examples

• Our company must invest in AI to keep pace with our competitors.

  Our company must invest in AI to keep pace with our competitors.

• It is challenging for traditional retailers to keep pace with online shopping trends.

  It is challenging for traditional retailers to keep pace with online shopping trends.

• The IT department works hard to keep pace with the rapid changes in technology.

  The IT department works hard to keep pace with the rapid changes in technology.

• Our production schedule must keep pace with the growing consumer demand.

  Our production schedule must keep pace with the growing consumer demand.

• If we don't upgrade our software, we won't be able to keep pace with the industry standards.

  If we don't upgrade our software, we won't be able to keep pace with the industry standards.

Common Mistakes

• ✗ We must keep the pace with the market.

  ✓ We must keep pace with the market.

  Do not include the definite article 'the' before 'pace' in this fixed expression.

• ✗ The team struggled to keep pace of the changes.

  ✓ The team struggled to keep pace with the changes.

  The correct preposition to use after 'keep pace' is 'with', not 'of'.

Related Expressions

Practice

• Small businesses often struggle to ___ rapidly evolving digital regulations.

  💡 Stay at the same level or speed as.

  Show answer

  keep pace with

• To ___ the competition, we need to launch our new product by November.

  💡 Not fall behind.

  Show answer

  keep pace with