in high demand

Meaning

This phrase describes something or someone that is extremely popular, sought after, or needed by many people. In business, it refers to products with high sales volumes or professionals with highly sought-after skills.

Examples

• Data scientists are currently in high demand across almost every industry.

  Data scientists are currently in high demand across almost every industry.

• The new electric vehicle is in high demand, with a waiting list of over six months.

  The new electric vehicle is in high demand, with a waiting list of over six months.

• During the summer holiday season, flights to coastal destinations are in high demand.

  During the summer holiday season, flights to coastal destinations are in high demand.

• Her consulting services are in high demand, so you need to book her weeks in advance.

  Her consulting services are in high demand, so you need to book her weeks in advance.

• Organic food products have been in high demand as consumers become more health-conscious.

  Organic food products have been in high demand as consumers become more health-conscious.

Common Mistakes

• ✗ Software developers are on high demand right now.

  ✓ Software developers are in high demand right now.

  The correct preposition to use with 'high demand' is 'in', not 'on'.

• ✗ This product has a high demand from the customers.

  ✓ This product is in high demand among customers.

  While 'has a high demand' is grammatically correct, using 'is in high demand' is the much more natural and common business idiom.

Related Expressions

Practice

• Because cybersecurity experts are ___, companies are offering incredibly high salaries.

  💡 Preposition + adjective + noun phrase meaning very wanted.

  Show answer

  in high demand

• This particular model of smartphone is ___, so expect shipping delays.

  💡 Everyone wants to buy it.

  Show answer

  in high demand