how much is this

Meaning

This phrase is used to ask for the price of a single item that is close to you or that you are holding. It is a vital phrase for shopping, eating out, and traveling.

Examples

• Excuse me, how much is this souvenir keychain?

  Excuse me, how much is this souvenir keychain?

• How much is this bottle of water, please?

  How much is this bottle of water, please?

• I love this leather jacket, how much is this?

  I love this leather jacket, how much is this?

• How much is this postcard if I buy five of them?

  How much is this postcard if I buy five of them?

• Excuse me, there's no price tag on this book, how much is this?

  Excuse me, there's no price tag on this book, how much is this?

Common Mistakes

• ✗ How much cost this?

  ✓ How much does this cost? / How much is this?

  Do not mix 'is' and 'cost'. Use 'how much is [item]' or 'how much does [item] cost'.

• ✗ How much is these shoes?

  ✓ How much are these shoes?

  Use 'is this' for singular items and 'are these' for plural items.

Related Expressions

Practice

• Excuse me, there is no price tag. ___?

  💡 Ask for the price of the singular item you are holding.

  Show answer

  how much is this

• I want to buy this map. ___?

  💡 Form a direct question to ask for the price.

  Show answer

  How much is this