hit the jackpot
/hɪt ðə ˈdʒækˌpɒt/
Meaning
This expression means to gain a major, unexpected success or financial reward. In a business context, it is used casually to describe landing a huge client, launching a highly successful product, or securing a massive investment.
Examples
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We really hit the jackpot when we hired Sarah as our lead developer.
We really hit the jackpot when we hired Sarah as our lead developer.
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The marketing team hit the jackpot with that viral video campaign.
The marketing team hit the jackpot with that viral video campaign.
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They hit the jackpot after securing a partnership with a major retail chain.
They hit the jackpot after securing a partnership with a major retail chain.
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Our startup hit the jackpot when a prominent venture capitalist decided to fund us.
Our startup hit the jackpot when a prominent venture capitalist decided to fund us.
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You'll hit the jackpot if you can get this client to sign a multi-year deal.
You'll hit the jackpot if you can get this client to sign a multi-year deal.
Common Mistakes
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✗ We winned the jackpot when we got the new contract.
✓ We hit the jackpot when we got the new contract.
The standard verb collocation is 'hit', not 'win', when using this figurative idiom in business.
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✗ The company hit a jackpot with the new app.
✓ The company hit the jackpot with the new app.
Use the definite article 'the' instead of 'a' because 'hit the jackpot' is a fixed idiomatic phrase.
Related Expressions
Practice
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Our sales team ___ when they signed three major enterprise clients in one week.
💡 Think of winning a big prize.
Show answer
hit the jackpot
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If this product launch goes well, we might just ___.
💡 Use the exact three-word idiom.
Show answer
hit the jackpot