generate positive publicity
/ˈdʒɛnəreɪt ˈpɒzətɪv pʌbˈlɪsəti/
Meaning
This expression means to create favorable attention, media coverage, or public interest for a company, product, or cause. It is commonly used in marketing, public relations (PR), and general business contexts when discussing reputation management or brand awareness.
Examples
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The charity gala helped the company generate positive publicity and connect with local leaders.
The charity gala helped the company generate positive publicity and connect with local leaders.
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Launching the eco-friendly product line is a great way to generate positive publicity.
Launching the eco-friendly product line is a great way to generate positive publicity.
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We need to hire a PR firm to help us generate positive publicity before the product launch.
We need to hire a PR firm to help us generate positive publicity before the product launch.
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Their quick response to the customer complaint ended up generating positive publicity.
Their quick response to the customer complaint ended up generating positive publicity.
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Sponsoring the youth soccer league generated positive publicity for the neighborhood grocery store.
Sponsoring the youth soccer league generated positive publicity for the neighborhood grocery store.
Common Mistakes
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✗ We need to make positive publicity for our new app.
✓ We need to generate positive publicity for our new app.
Publicity is typically 'generated' or 'gained', not 'made'. Using 'make' sounds unnatural to native speakers.
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✗ The campaign generated a positive publicity.
✓ The campaign generated positive publicity.
'Publicity' is an uncountable noun, so it should not be preceded by the indefinite article 'a'.
Related Expressions
Practice
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The marketing team is brainstorming ways to ___ for the upcoming festival.
💡 create favorable public attention
Show answer
generate positive publicity
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A well-timed press release can help ___ after a product recall.
💡 produce good media coverage
Show answer
generate positive publicity