generate higher revenue

Meaning

This phrase means to increase the total amount of money a business brings in from its goods or services before any expenses are subtracted. It is a vital business term used in financial reporting, strategy meetings, and growth discussions. The tone is formal, analytical, and professional.

Examples

• Our primary objective this fiscal year is to generate higher revenue through product upgrades.

  Our primary objective this fiscal year is to generate higher revenue through product upgrades.

• By expanding into European markets, the company hopes to generate higher revenue.

  By expanding into European markets, the company hopes to generate higher revenue.

• Adjusting our pricing strategy could help us generate higher revenue without increasing costs.

  Adjusting our pricing strategy could help us generate higher revenue without increasing costs.

• The new subscription model was designed specifically to generate higher revenue over time.

  The new subscription model was designed specifically to generate higher revenue over time.

• We need a solid marketing plan if we want to generate higher revenue next quarter.

  We need a solid marketing plan if we want to generate higher revenue next quarter.

Common Mistakes

• ✗ We need to win higher revenue this year.

  ✓ We need to generate higher revenue this year.

  You 'win' a competition or a contract, but you 'generate' or 'increase' revenue.

• ✗ The new strategy generated higher revenues.

  ✓ The new strategy generated higher revenue.

  While plural 'revenues' is sometimes used in accounting, 'revenue' is typically used as an uncountable noun in general business discussions.

Related Expressions

Practice

• Optimizing our checkout process will help us ___ from online sales.

  💡 Make more total sales income.

  Show answer

  generate higher revenue

• The board is looking for innovative ways to ___ in a competitive market.

  💡 Increase the company's total incoming money.

  Show answer

  generate higher revenue