focus on quality

Meaning

To focus on quality means to prioritize high standards, durability, and excellence of products, services, or work over speed, quantity, or cost-cutting. It represents a strategic commitment to delivering the best possible outcome to customers or clients to build long-term trust and reputation.

Examples

• Instead of rushing the release, we decided to focus on quality and fix the remaining bugs.

  Instead of rushing the release, we decided to focus on quality and fix the remaining bugs.

• Our company's core philosophy is to focus on quality rather than quantity.

  Our company's core philosophy is to focus on quality rather than quantity.

• If we focus on quality, our customers will keep coming back and recommend us to others.

  If we focus on quality, our customers will keep coming back and recommend us to others.

• The manufacturing team was instructed to focus on quality control during this production run.

  The manufacturing team was instructed to focus on quality control during this production run.

• To stay competitive in this market, we must constantly focus on quality.

  To stay competitive in this market, we must constantly focus on quality.

Common Mistakes

• ✗ We need to focus in quality to satisfy our clients.

  ✓ We need to focus on quality to satisfy our clients.

  The verb focus always collocates with the preposition on, not in or at.

• ✗ Our main target is to focus the quality.

  ✓ Our main target is to focus on quality.

  You cannot omit the preposition on after focus when it has a direct object representing the target of attention.

Related Expressions

Practice

• To build a premium brand, you must always ___ over cheap production.

  💡 Prioritize making something excellent rather than cheap or fast.

  Show answer

  focus on quality

• The project manager reminded us to ___ instead of just trying to finish quickly.

  💡 Keep your main attention on doing high-standard work.

  Show answer

  focus on quality