explain the benefits

Meaning

This phrase means to describe the positive results, advantages, or value that a product, service, decision, or change will bring. It is frequently used in sales, marketing, project proposals, and change management to persuade others and gain their support. The tone is positive and persuasive.

Examples

• During the presentation, we need to explain the benefits of upgrading our software.

  During the presentation, we need to explain the benefits of upgrading our software.

• The sales representative was able to explain the benefits of the premium plan clearly.

  The sales representative was able to explain the benefits of the premium plan clearly.

• To convince the board, you must explain the benefits of this new investment.

  To convince the board, you must explain the benefits of this new investment.

• Can you explain the benefits of working from home to the management team?

  Can you explain the benefits of working from home to the management team?

• The brochure does a great job of explaining the benefits of our service.

  The brochure does a great job of explaining the benefits of our service.

Common Mistakes

• ✗ Let me explain you the benefits of this strategy.

  ✓ Let me explain the benefits of this strategy to you.

  You must use 'explain [something] to [someone].' Do not place the pronoun 'you' directly after 'explain.'

• ✗ He explained the benefits for our company.

  ✓ He explained the benefits to our company.

  Use 'to' to specify who is receiving the explanation. 'For' can be used if it means 'on behalf of,' but 'to' is correct for the target audience.

Related Expressions

Practice

• In your proposal, make sure to ___ of the new workflow.

  💡 Describe the positive aspects and advantages.

  Show answer

  explain the benefits

• The marketing campaign aims to ___ of our eco-friendly packaging.

  💡 Show customers why this choice is good.

  Show answer

  explain the benefits