endorse a product

Meaning

To publicly support, recommend, or approve of a commercial product, usually in exchange for payment or promotional benefits. This expression is commonly used when celebrities, athletes, or social media influencers partner with brands to advertise items. The tone is neutral and frequently appears in discussions about marketing, social media, and business.

Examples

• Many famous athletes earn more money when they endorse a product than they do from their actual sports contracts.

  Many famous athletes earn more money when they endorse a product than they do from their actual sports contracts.

• She was hesitant to endorse a product she hadn't personally tested first.

  She was hesitant to endorse a product she hadn't personally tested first.

• When social media influencers endorse a product, they must clearly state that it is a paid partnership.

  When social media influencers endorse a product, they must clearly state that it is a paid partnership.

• The company hired a well-known actor to endorse their new line of organic skincare.

  The company hired a well-known actor to endorse their new line of organic skincare.

• I don't usually buy things just because celebrities endorse a product, but this tea actually looks good.

  I don't usually buy things just because celebrities endorse a product, but this tea actually looks good.

Common Mistakes

• ✗ The actor recommended to endorse the product.

  ✓ The actor agreed to endorse the product.

  'Endorse' is a transitive verb that directly takes the product as its object. Do not use 'recommended to endorse' when you simply mean they chose to represent the product.

• ✗ He endorsed for a product on Instagram.

  ✓ He endorsed a product on Instagram.

  'Endorse' does not require the preposition 'for'. You endorse a product directly.

Related Expressions

Practice

• The basketball star signed a multi-million dollar deal to ___.

  💡 to recommend a brand's item publicly

  Show answer

  endorse a product

• Before you agree to ___, make sure you actually like it.

  💡 to give your public approval to a commercial item

  Show answer

  endorse a product