describe the product
/dɪˈskraɪb ðə ˈprɒdʌkt/
Meaning
To explain the features, benefits, and characteristics of an item or service being sold. This phrase is essential in sales pitches, marketing copy, and product specifications.
Examples
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How would you describe the product to someone who has never heard of it?
How would you describe the product to someone who has never heard of it?
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The brochure fails to describe the product's key benefits clearly.
The brochure fails to describe the product's key benefits clearly.
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We need to write a short paragraph that describes the product for the launch page.
We need to write a short paragraph that describes the product for the launch page.
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Sales representatives must be able to describe the product in under thirty seconds.
Sales representatives must be able to describe the product in under thirty seconds.
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Let me describe the product's main features before we move to the pricing.
Let me describe the product's main features before we move to the pricing.
Common Mistakes
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✗ Describe about the product.
✓ Describe the product.
The verb 'describe' is transitive and does not require the preposition 'about' before its object.
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✗ The brochure describes the product as high-quality.
✓ The brochure describes the product as being high-quality.
When using 'describe as', it is grammatically correct to follow with a noun phrase or a gerund phrase like 'being high-quality'.
Related Expressions
Practice
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The copywriter was hired to ___ in a way that appeals to teenagers.
💡 Explain the features and benefits.
Show answer
describe the product
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It is hard to ___ when we don't have a prototype yet.
💡 Explain what the item is like.
Show answer
describe the product