delay the launch

Meaning

This expression means to postpone or push back the date on which a new product, service, website, or campaign is officially introduced to the market. It is commonly used in project management and product development when unexpected issues arise. The tone is neutral and professional.

Examples

• Due to technical issues in the software, we had to delay the launch by two weeks.

  Due to technical issues in the software, we had to delay the launch by two weeks.

• If we don't finish testing by Friday, we will have to delay the launch.

  If we don't finish testing by Friday, we will have to delay the launch.

• The marketing team decided to delay the launch until the market conditions improved.

  The marketing team decided to delay the launch until the market conditions improved.

• Delaying the launch was a difficult decision, but we wanted to ensure high quality.

  Delaying the launch was a difficult decision, but we wanted to ensure high quality.

• We cannot afford to delay the launch because our competitors are releasing a similar app.

  We cannot afford to delay the launch because our competitors are releasing a similar app.

Common Mistakes

• ✗ We decided to delay the launchment of our new app.

  ✓ We decided to delay the launch of our new app.

  The standard noun form in business is "launch," not "launchment."

• ✗ They delayed the launch for next month.

  ✓ They delayed the launch until next month.

  Use "until" to specify the new point in time when the launch will occur.

Related Expressions

Practice

• Unexpected bugs forced the development team to ___ of the new software.

  💡 Postpone the official release date.

  Show answer

  delay the launch

• If we ___ any further, we will lose our competitive advantage.

  💡 Postpone introducing the product to the market.

  Show answer

  delay the launch