customer relationship

Meaning

This refers to the ongoing connection, communication, and trust between a business and its customers. Building a good customer relationship helps companies keep clients happy, loyal, and satisfied over time.

Examples

• Good communication is the key to building a strong customer relationship.

  Good communication is the key to building a strong customer relationship.

• Our company uses specialized software to manage every customer relationship.

  Our company uses specialized software to manage every customer relationship.

• A bad experience can easily ruin a long-term customer relationship.

  A bad experience can easily ruin a long-term customer relationship.

• She works in customer relations, so she focuses on improving the customer relationship.

  She works in customer relations, so she focuses on improving the customer relationship.

• We send regular feedback surveys to check the health of our customer relationship.

  We send regular feedback surveys to check the health of our customer relationship.

Common Mistakes

• ✗ We need to improve our client relation.

  ✓ We need to improve our customer relationship.

  Use 'relationship' to talk about the connection with customers. While 'customer relations' (plural) is a department, 'relation' in the singular sounds unnatural here.

• ✗ He is very good at making customer relationships.

  ✓ He is very good at building customer relationships.

  In business English, we 'build', 'develop', or 'maintain' relationships, rather than 'make' them.

Related Expressions

Practice

• To build a strong ___, you must listen carefully to what your clients need.

  💡 The connection and trust between a business and its buyers.

  Show answer

  customer relationship

• Our goal this quarter is to strengthen each ___ we have in the local market.

  💡 The ongoing professional bond with a buyer.

  Show answer

  customer relationship