conduct a survey

Meaning

This phrase means to organize and carry out a study where questions are asked to a group of people to gather data or opinions. It is a formal and professional way of saying 'do a survey' or 'run a poll'. It is commonly used in marketing, research, and human resources.

Examples

• We plan to conduct a survey to find out what our customers want.

  We plan to conduct a survey to find out what our customers want.

• The HR department will conduct a survey about employee satisfaction next week.

  The HR department will conduct a survey about employee satisfaction next week.

• To improve our services, we regularly conduct a survey after every purchase.

  To improve our services, we regularly conduct a survey after every purchase.

• They decided to conduct a survey to gather feedback on the new software.

  They decided to conduct a survey to gather feedback on the new software.

• Before launching the product, we must conduct a survey of the target market.

  Before launching the product, we must conduct a survey of the target market.

Common Mistakes

• ✗ We need to make a survey to get feedback.

  ✓ We need to conduct a survey to get feedback.

  While 'make a survey' might be understood, 'conduct' or 'do' are the correct and professional collocations used in business.

• ✗ They will pass a survey to the students.

  ✓ They will conduct a survey among the students.

  'Pass a survey' is a literal translation from other languages. Use 'conduct' for the action of carrying out the study, or 'distribute' if you are handing them out.

Related Expressions

Practice

• Our team will ___ to understand why sales are dropping.

  💡 Gather information from customers.

  Show answer

  conduct a survey

• The university wants to ___ about student housing conditions.

  💡 Ask a series of questions to get data.

  Show answer

  conduct a survey