calculate the ROI

Meaning

This phrase means to measure or estimate the Return on Investment (ROI) of a project, purchase, or campaign. It is used to determine whether the financial or strategic benefits of an action justify its cost. It is a standard term in finance, marketing, and general business operations.

Examples

• Before we approve the new software subscription, we need to calculate the ROI.

  Before we approve the new software subscription, we need to calculate the ROI.

• It's difficult to calculate the ROI on brand awareness campaigns, but we must try.

  It's difficult to calculate the ROI on brand awareness campaigns, but we must try.

• Our team spent the morning trying to calculate the ROI of the latest marketing drive.

  Our team spent the morning trying to calculate the ROI of the latest marketing drive.

• If you can't calculate the ROI, the stakeholders are unlikely to fund your project.

  If you can't calculate the ROI, the stakeholders are unlikely to fund your project.

• We need to calculate the ROI to see if hiring another developer makes financial sense.

  We need to calculate the ROI to see if hiring another developer makes financial sense.

Common Mistakes

• ✗ We need to calculate the ROI rate.

  ✓ We need to calculate the ROI.

  'ROI' stands for Return on Investment, which is already expressed as a ratio or percentage; adding the word 'rate' is redundant.

• ✗ Let's make the calculation of ROI.

  ✓ Let's calculate the ROI.

  While grammatically correct, 'calculate the ROI' is the standard, much more natural verb-object collocation used in corporate settings.

Related Expressions

Practice

• Before spending money on ads, we must ___.

  💡 Measure the return on investment.

  Show answer

  calculate the ROI

• It is hard to ___ for employee wellness programs, but the long-term benefits are clear.

  💡 Find the financial return.

  Show answer

  calculate the ROI