appeal to a wider audience
/əˈpiːl tuː ə ˈwaɪdər ˈɔːdiəns/
Meaning
This expression means to attract or interest a larger, more diverse group of people rather than a small, niche group. It is often used in marketing, entertainment, and creative fields when discussing strategies to increase popularity or sales.
Examples
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The restaurant simplified its menu to appeal to a wider audience.
The restaurant simplified its menu to appeal to a wider audience.
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By translating the book into Spanish, they hope to appeal to a wider audience.
By translating the book into Spanish, they hope to appeal to a wider audience.
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The movie was rewritten to appeal to a wider audience, including children.
The movie was rewritten to appeal to a wider audience, including children.
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To appeal to a wider audience, the podcast started covering lifestyle topics.
To appeal to a wider audience, the podcast started covering lifestyle topics.
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Our marketing campaign needs to appeal to a wider audience than just teenagers.
Our marketing campaign needs to appeal to a wider audience than just teenagers.
Common Mistakes
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✗ The product appeals a wider audience.
✓ The product appeals to a wider audience.
The verb 'appeal' requires the preposition 'to' when indicating who or what is being attracted.
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✗ We want to appeal at a wider audience.
✓ We want to appeal to a wider audience.
Do not use 'at' or 'for' after 'appeal' in this context; 'appeal to' is the correct collocation.
Related Expressions
Practice
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If we offer vegan options, we can easily ___.
💡 Attract a larger and more diverse group of customers.
Show answer
appeal to a wider audience
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The band changed their musical style to ___.
💡 Interest more than just their hardcore fans.
Show answer
appeal to a wider audience