advertising campaign

Meaning

A planned series of advertisements and promotions designed to reach a specific audience and achieve a business goal, such as increasing sales or brand awareness. It usually runs across multiple media channels like TV, social media, and print over a set period.

Examples

• Our new advertising campaign is scheduled to launch next Monday.

  Our new advertising campaign is scheduled to launch next Monday.

• The marketing team spent three months planning the holiday advertising campaign.

  The marketing team spent three months planning the holiday advertising campaign.

• We need to measure the return on investment for this advertising campaign.

  We need to measure the return on investment for this advertising campaign.

• Their latest advertising campaign went viral on social media, boosting sales overnight.

  Their latest advertising campaign went viral on social media, boosting sales overnight.

• We are outsourcing our next advertising campaign to a specialized agency.

  We are outsourcing our next advertising campaign to a specialized agency.

Common Mistakes

• ✗ We are doing a big advertisement campaign next month.

  ✓ We are doing a big advertising campaign next month.

  Use the gerund form 'advertising' as an adjective here, not the singular noun 'advertisement'.

• ✗ The company launched an advertising campaign to the market.

  ✓ The company launched an advertising campaign in the market.

  You launch a campaign 'in' a market or 'for' a target audience, not 'to' a market.

Related Expressions

Practice

• The company is planning a massive ___ to promote its new smartphone.

  💡 A coordinated series of ads.

  Show answer

  advertising campaign

• How much budget have we allocated for the upcoming ___?

  💡 The planned promotional push.

  Show answer

  advertising campaign